Small-business owners who do not have a website may find themselves wondering why they need a website. ‘After all, it’s just a small business and I can advertise in other ways,’ they think. However, having an online presence is crucial to the success of business now and here’s a list of reasons why.
#1. Online Brochure
Have you ever picked up a brochure and read it? That’s what a website does for your company. Companies spend millions of dollars a year creating brochures for their customers. If you don’t have endless funds to create advertising, a website lets your customers know about your company and your products in one easy step.
#2. More Customers
It is a well-known fact that millions of people use the internet every day. On average 139,000 new websites go live each day. One of those websites could be one of your competitors. Customers want to be able to find your company and products online. Missing out on this could mean big losses.
#3. Business Value
Business credit is a big deal. Just ask Dun & Bradstreet. The absence of an online presence could lower the perceived value of your business when you are applying for a loan and could give your customers a lower opinion of your business too.
#4. Open 24/7
You can’t be available 24 hours a day, but your website can. That means that when someone wants information or a look at your products and services, they can find it no matter what your business hours are – when they need it.
#5. Online Reference
They say pictures speak a thousand words, right? In fact, pictures can say more about your work than you can. When someone wants to see the quality of your work or product, your website can tell them everything they want to know.
If you don’t have a fortune to spend on marketing, let your website do it for you. In comparison, the cost is relatively cheap to spending thousands of dollars on marketing materials that will most likely end up in someone’s recycling bin.
#7. Your Safety Net
Have you ever had to explain your policies over and over again? Your website can let your customers know about company policies and procedures in advance and avoid potentially uncomfortable discussions or misunderstandings.
The first thing you may have done when you started your business was to order business cards. When putting your email on your business card, did your card scream, “I don’t have a website”? It did if the email on your business card was ‘email@example.com’. Getting a website gives you an opportunity to have a professional email address like ‘firstname.lastname@example.org’.
#9. Customer Insight
Maybe you think your best product is your Super Lawn Cutting Service. Yet your customers want your Super Dee-Duper Lawn Cutting Service! You may be missing out on great selling opportunities.
Meeting people with similar interests is much easier with a website. Whether they have the same interests or have an opportunity to partner with you, your website can have a direct impact in helping you find great connections.